"Innovation for Humanity" means to build a spirit of respecting human beings. All management decisions shall be based on a mindset that people are first. Through the power of people, we will create harmony, innovation, and world-class quality.
Blending cultures to become the best and most innovative automotive company in the world by ensuring customer first and mutual prosperity of people. We will do this by creating the best in everything we do every day.
To produce the best vehicles exhibiting superior technology, quality, and value through a spirit of continuous improvement, creativity, teamwork and value-based relationships. We will strive for perfection.